We have many different techniques of PRINTING & BRANDING available and they're continuing to evolve. Each type is suited to a different need, meaning that businesses can choose a printing technique that best highlights their brand.
PRINTING TECHNIQUES & EFFECTS
This type of printing technique is a very popular method of mass-production printing.
The dominant industrial printing technique used for printing a wide range of products such as stationery, magazines, cards, leaflets, brochures, and books. It can also be used for packagings such as cartons or boxes.
A modern technique that covers a range of different techniques including the inkjet printing and laser. There's a quick turnaround in digital printing and allows businesses to print on demand. A great option for small run jobs as the requests can be made for as little as one print.
Maximum print roll width is produced with the help of large format printing. This printing method gifts you with a much bigger area to work on. Instead of printing onto individual sheets, large format printing uses rolls of prints that are fed incrementally to produce one large sheet.
Large format printing is the best option for large print media such as banners, laminating, billboards, building wraps, wallpapers, floor graphics, and murals.
LARGE FORMAT PRINTING
Embossing involve making a metal plate and a counter. The plate is mounted on a press and the paper is stamped between the plate and counter. This force of pressure pushes the stock into the plate, creating the impression.
Embossing produces a raised impression on the paper.
Varnish is a liquid coating applied to a printed surface to add a clear glossy, matte, satin, or neutral finish. Here are the types of varnishes each giving a different result;
Gloss | Matt | UV | Spot
Debossing involve making a metal plate and a counter. The plate is mounted on a press and the paper is stamped between the plate and counter. This force of pressure pushes the stock into the plate, creating the impression.
Debossing produces a depressed impression on the paper.
Die-cut involves cutting irregular shapes in paper or paperboard using a die. It's Ideal for making Unique shapes for wobblers, Stickers, and even business cards.
To get the gold /silver stamp, a foil layer is affixed to certain material by a heating process. It isn’t too complicated of a process and getting the files ready is quite similar to UV-spot printing. Foils come in these different colours and can be combined with embossing & Debossing;
Gold | Silver | Rose Gold
BRANDING TECHNIQUES & EFFECTS
One of the most versatile printing techniques, working very well on nearly all garment types. It’s a process that applies ink directly onto materials through a specially created silk mesh screen. Colours are separated and a different screen is created for each colour that is to be printed.
Best for branding light fabrics i.e. T-shirts, bags etc.
The embroidery process consists of the design being created into a digital image, which is then assigned color threads. The product is then placed in the embroidery machine and the needles go to work stitching.
Best for branding heavy fabrics i.e. Towels, Poloshirts
Pad printing is the process of transferring ink from a silicone pad onto a product. The pad printing machine holds both the pad and the product steady and then presses the pad into an ink plate with the design. The pad is then pressed onto the object and left to air dry.
Best for Branding on Shaped Items i.e Water Bottles, Keyholders etc.
Laser engraving is the process where a laser beam removes the surface of the material to expose a cavity that reveals a design at eye level. Creating sharp, crystal-clear designs that are carved into the product, producing a permanent and very resistant to abrasion form of branding.
Best for branding on Metal | Leather | Wood
HEAT TRANSFER & SUBLIMATION
Heat Transfer printing is a process that involves the design being printed onto special thermal paper and is then placed onto the product. The printed thermal paper is then placed onto the product and transferred using a special commercial heat-press. This is great for full colour process logos.
Best for Branding Images on T-shirts | Mugs | Bags etc.
The dome process uses a clear plastic coating made of polyurethane resin. By using this printing technique it provides a lustrous shine and protects your design from damage. The doming process is often used to achieve four colour process as it's the same cost regardless of print colours.
Best for Branding on USB | Lapel Pins | Keyholders